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Indifference curves

An indifference curve joins all the combinations of two goods that leave a consumer equally satisfied. Together with a budget line, it shows the best bundle a consumer can afford.

Key ideas

  • Curves further from the origin represent higher satisfaction.
  • Their slope — the marginal rate of substitution — is how much of one good you'll swap for the other.
  • The optimal choice sits where the budget line just touches the highest reachable curve.

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